About the product
LEAP – Location Based Advertising and Promotion Platform
Consumers have access to more information and buying opportunities than ever before. They can compare pricing, read product reviews, complain about poor customer service, anytime and anywhere. As a result, consumers have higher expectations from brands and the retailers. In order to meet their expectations and to get their goods and services to consumers, brands need to rethink their relationship with the consumers or retail partners. One of the ways that brands have discovered is to begin selling online directly to consumers.
Consumers have access to more information and buying opportunities than ever before. They can compare pricing, read product reviews, complain about poor customer service, anytime and anywhere. As a result, consumers have higher expectations from brands and the retailers. In order to meet their expectations and to get their goods and services to consumers, brands need to rethink their relationship with the consumers or retail partners. One of the ways that brands have discovered is to begin selling online directly to consumers.
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